From time to time, social media providers tend to receive questions from people about why they’re not getting the kinds of attention they’re looking for or how they’re making mistakes.
These small businesses have poured months into social media without any kind of success.
How can I correct my mistakes?
What am I doing wrong?
What’s wrong with our fanpage?
Is it just me or does social media not work?
These are just some of the questions you might be asking yourself, or even the kind people in charge of Twitter, Facebook or LinkedIn.
You might even be pulling your hair out.
Are you stressed out about making mistakes with your social media campaign? That’s no reason to pull your hair out!
That’s understandable. We’ve all been at the point where we’re struggling to get by on little to no money. You set up your own blog. You join Twitter. You join Facebook. You learn how they work. You connect with your friends and family and even enjoy checking up on them. It’s fun, it’s easy and it’s simple.
However, social media for business is different.
Now you’re using it as a way to make money. You create a fanpage and tell all your friends about it, thinking it’ll bring in all kinds of likes for you. It sounds simple enough. It’s not.
While it may be easy to use social media to stay in touch with friends, it’s brutal when you try to use it for business. If you don’t know what you’re doing, it’s the opposite of easy.
Here are 10 of the most common social media mistakes and how to fix them:
1: You aren’t posting enough. If you don’t post, how are you supposed to attract attention? When you don’t post, no one will know you. You can’t get likes, re-tweets or replies. Get your name out there. Post as many times as you can, no matter how many — or how few — fans you have. The only way to attract visitors is to stay active.
2: You don’t know what to post. This is a common problem. We all get writer’s block. However, the Internet is chalk full of ideas. If you still can’t think of anything, share someone else’s post! Just give proper credit.
3: You’re not being personable. Many businesses just talk about the company, rather than getting to know their fans. The main point of social media is to connect with people. You can’t do that if you’re just posting generic messages. You don’t need to be entirely professional, but just talk to them.
4: You’re too scared to screw up so you do nothing. If you don’t do anything out of fear of failure you’ve already failed. If you don’t at least try you can’t say you wouldn’t have been successful. You have to start from the ground up anyway, so it might as well be now.
5: You aren’t making an investment. Social media takes time and sometimes money. In order for it to work, you must invest the time and energy to make it work. Put in the time or it won’t work.
6: You aren’t active in your social media communities. There are already active communities all over social media. LinkedIn has groups. Twitter has hashtags and chats. Facebook has fanpages and groups. You don’t need to do a whole lot, just find these communities and start posting.
7: It’s all about you, you, you. You shouldn’t just use your accounts to broadcast your business everywhere. If you give them what they want to see, more people will follow you.
8: You hired the wrong person. Many people call them social media experts. Just because they say they are doesn’t mean they are. Many of them are untrained and unskilled, so they’ll make mistakes and you won’t make money. Be careful. Find out how the past clients feel about the “expert” and check the website.
9: You took the wrong advice. That happens to everyone. Make sure to research any advice you’re given and understand what makes it effective. Ask around, check their website to make sure they have the proper expertise to give advice or get a second opinion.
10: You haven’t given it enough time. It can take time to build a following. Just be patient. It can take months before you start seeing some success but you have to put in the effort every day.
Working social media can be difficult. You have to do research in order to improve. Be patient and give it time, it’ll come. For any questions you may have, check us out.
_____________________________________________________________________________
Join the Social Media revolution.
For more information:
Follow us on Twitter: @AndersonFamBlog
Like us on Facebook: Badass Andersons
Join Us: 818200
Related articles
